eCommerce companies are looking to the next big thing: payments.
But that’s not going to happen anytime soon, according to the company.
Google Pay, a new way for retailers to accept payments from customers via their mobile devices, will launch this month in the U.S. and Canada, the company announced Wednesday.
Google is rolling out the service as a pilot, but the rollout is likely to be rolled out in more markets over time, CEO Sundar Pichai said during a conference call with investors.
It will be available on Apple Pay, Amazon Payments, Samsung Pay, and Microsoft Pay.
Pichai also said that Google is working on new features for Google Play that will allow shoppers to “tap on a product, select a payment method, and tap on a receipt” to make a payment.
That means a shopper could buy a product and then use the same payment method to make an online purchase.
“We’ll be rolling this out to a lot of these payment methods over time,” Pichay said.
In addition, Google is offering “smart card integration” that will enable consumers to buy items with a credit or debit card that is already installed in their device.
That feature will be added to Google Play in late 2019, he added.
The Google Pay rollout will come as Amazon is also rolling out a new payment option for its Prime members.
Amazon said Wednesday that it would roll out its payment solution for Prime members in the coming months.
Google’s Pay will be a “next-generation, mobile-first payment option,” said the company in a blog post.
The service will work with Apple Pay on iOS and Android.
Google also is rolling Out an in-app purchase, a feature that lets shoppers pay with their phones.
Amazon Prime will be launching an in-app-purchase option later this month, with support for Android phones starting in 2019.
Purchases on Google Play will start with $5 and will be split between shoppers and merchants.
The company said that shoppers can pay with any of the Google Play-enabled apps that have been developed by its developers.
Pichaio said that Amazon is “working hard” on the new payments option and that Google will soon announce more details about it.
“The Prime platform is where this will be built,” he said.
Amazon Prime is a great option for those who want to buy online without having to use a physical store.
“Amazon Prime will provide the convenience and the speed of shopping online with a shopping experience that is much better than any of our competitors,” Amazon CEO Jeff Bezos said in a statement.
Amazon and Google are not the only tech companies that are developing mobile payments.
Microsoft is also working on a similar service called Microsoft Pay, according a post on the company’s blog.
Apple Pay will launch later this year.