“Sansa, if you can’t see the value in selling something to someone else, you can never have it.”—Ethan Miller, author of The Great American Novel and the new book The First Amendment Defense, published by Scribner. 

“It’s the biggest mistake I ever made.”—James Patterson, author, The Big Short and a host of others.

“The eCommerce industry is dying.”—Mark Cuban, the founder and chairman of the Dallas Mavericks. 

These words were written in the mid-2000s and still resonate today.

The eCommerce market is dying, and the industry is now under siege. 

If the ecommerce industry has a single message for consumers, it is this: Buyers don’t trust sellers, and sellers don’t believe buyers. 

The first eCommerce lesson of the e-commerce era was the ability of sellers to take on more and more of the buyer’s job. 

As more and longer-tail businesses began to enter the e commerce space, there was a massive increase in the number of sellers who took on more of buyer’s responsibilities. 

There was a huge surge in the size of companies that had a physical presence in an e commerce market. 

And the number and size of the sellers who were not only taking on more buyer responsibilities but were also growing at a rapid rate. 

What this all means is that, for many sellers, the entire eCommerce landscape was suddenly ripe for their own takeover. 

It is no longer acceptable to be the buyer. 

To be the seller. 

So, how did we manage to survive? 

The answer lies in the very nature of the marketplace. 

In the e Commerce era, there were two things that were necessary for the marketplace to thrive: buyers and sellers. 

Both of these elements were essential. 

But the first of these two elements was lacking. 

For example, in the marketplace, buyers have a limited amount of time to buy goods. 

Many sellers, in order to survive, would have to be able to deliver the goods in a timely fashion. 

When a seller is unable to deliver a product, that seller is effectively no longer in business. 

This is a critical element of the market.

It’s no longer a matter of who can deliver the product fastest. 

A seller has been out of business.

The seller no longer owns the product. 

That means that a buyer has no recourse but to go out and purchase the product from the seller that is no more in business than they were before. 

Because the seller no long exists, they have no recourse to do anything other than to try to resell their product.

The second element of e Commerce is the seller-seller relationship. 

Sellers are not able to make any sort of money off of their business.

Sellers have to sell. 

Therefore, the seller is forced to take a larger and larger slice of the pie, which is a significant slice of pie that the seller cannot sell.

 The second aspect of the ecosystem of the business is the buyers and the sellers.

The buyers are unable to sell to sellers.

They cannot sell to buyers.

They are unable. 

Thus, the buyers are forced to go and buy their product from someone who can. 

However, sellers have to make money off their products, and it’s this money that the sellers cannot make on their own. 

They can’t sell directly to buyers, because the buyer cannot buy directly from them. 

Instead, sellers are forced into a marketplace where they must take a large portion of the risk and expense. 

Furthermore, the sellers are also forced to work longer hours, which creates more of a burden on the seller, as well as a larger portion of their time. 

Even worse, since the seller has to work harder to sell the product, it means that the price is going up. 

With more and bigger sellers, it becomes difficult for the sellers to make a profit. 

Ultimately, there is no way for the buyer to buy from the sellers at a reasonable price. 

Since the buyer has to go through the whole process of trying to get their product delivered, and because the seller still has to keep the product shipping and running, there will be no money to the seller for the time being. 

Of course, there are still ways to make it work, but these methods do not exist. 

Unfortunately, there aren’t many ways for the seller to make their products better. 

Once a seller has sold a product to a buyer, the buyer then must spend money on the product themselves, even if the seller can make the product cheaper. 

Again, the result is a larger pie for the buyers to consume, and a smaller pie for sellers to sell at. 

Now, this is where the eCPM comes in. 

By the time a buyer gets their product, they will have purchased it from a seller