Amazon is currently embroiled in a lawsuit in Europe over a sale of a new version of its e-commerce platform.
The complaint, filed in France, claims that the retailer’s decision to allow consumers to buy a physical product online was “not only a breach of EU law, but also a breach for the sake of consumers and consumers’ rights” and is “a clear case of unfair competition”.
Amazon has said that the complaint is false and the firm “refutes the allegations”.
Amazon’s legal team said the EU complaint was “without merit”, and said the company has not “refused to comply with European antitrust laws”.
The EU complaint also alleged that the Amazon platform is not a legitimate marketplace and that the company’s business model is “unacceptable”.
The European Competition Commission, the EU’s anti-trust body, has taken action against Amazon.
It has accused Amazon of “deliberately” misleading consumers with the idea that it is a legitimate e-marketplace and has “no business model that can legitimately compete with the existing e-tailer business models”.
“Amazon has not responded to any of the allegations in the complaint.
The company’s European business model and its approach to selling products through its online storefront, in particular, are incompatible with the current e-retailers and their existing business models,” Amazon said in a statement.
Amazon did not respond to The Independent’s request for comment.
The European Commission, however, said it is aware of the complaint and is considering it.
“The Commission has taken legal action against the Amazon Marketplace for misleading and deceptive conduct and for violation of EU antitrust laws, and has begun its investigation,” a statement from the commission said.
“We are taking all necessary measures to prevent this from happening again.
We have also instructed our staff to take all necessary actions to ensure that consumers are informed about this matter.”
In the UK, Amazon also said it had no plans to change its business model.
The company said: “The Amazon Marketplace will continue to operate as usual as a platform for buying and selling e-books, music, movies, games and more.”
Amazon also said in its statement that the European Commission’s complaint is “without legal merit”.
The UK government has been investigating Amazon’s business since the retailer launched its website in 2012.
It said that it was investigating claims that Amazon was “selling its own e-book” to publishers.
The UK Competition and Markets Authority has also been looking into Amazon’s operations and whether they are in breach of the Competition Act.
Last week, Amazon’s UK chief executive, Jeff Bezos, said Amazon has “zero tolerance” for illegal online sales.
In a statement, Amazon said: “[Amazon] is committed to being a place where consumers can buy and sell books, movies and music, and all the other content they love.”