Buy-ins are now the primary method of getting into the $1-million prize pool for the 2019-20 season.
The league announced on Tuesday that it will offer up to 10 free tickets each season, with the winner of the first $1,000-million buy-intakes to win $1.5 million, $1 for every $1 spent in the next year.
Each player will be given $100 in the first buy-incident and $25 for every additional $1 they spend in the buy-out.
The money will be shared between the NHLPA and the players’ union, which is also participating in the new initiative.
The goal is to increase participation in the league by getting more people to buy in.
The 10 free ticket winners will be announced Monday.
The NHLPA says its members have purchased more than $1 billion worth of tickets for the 2020-21 season, including nearly $400 million in the last 12 months alone.