Fiat Chrysler Automobiles is currently selling its cars, parts and accessories in China.

Fiat Chrysler Automobile chief executive Sergio Marchionne said on Wednesday that the automaker is moving away from the China market as it faces a challenge from the U.S. carmakers and from the likes of Apple.

Marchionne also announced plans to introduce a new brand in China this year.

The automaker’s latest deal with China’s state-owned automaker, Zhejiang Nansheng, means it has no option but to sell parts directly to Chinese customers.

This is not the first time the automakers have come under fire from China’s auto industry, which is struggling with a global economic slowdown.

China has been struggling to contain its pollution and air pollution.

The government in Beijing has also tried to limit foreign investment in the country, with a recent ban on foreign investment.