Fox Sports announced Friday it would change its name to Fox Sports 1 in 2019 to honor the legacy of its namesake broadcaster.
The name Fox Sports will remain the same in 2019 and 2020, Fox Sports President David Hill said in a statement.
The company has more than 1,200 employees across 30 markets.
Fox Sports 1 will be broadcast by Fox Sports 2 in the United States, while Fox Sports 3 will air in Canada.
Fox Sports Networks will be launched in the U.K. in 2018.
The brand was born from a partnership between Fox Sports, which is owned by Walt Disney Co., and Fox Sports.
The Fox Sports name is a play on the phrase “fox news,” a term used to describe news programming on Fox News Channel and Fox Business Network.
Fox has more-than 2 million paid subscribers and a strong audience in the pay-TV market.
The deal is the latest in a series of moves for Fox.
In January, it launched the new Fox Sports Go subscription service, which brings live video coverage of live events from sports and other channels.